Marketing_Budget

7 Steps To Develop a Marketing Plan That Actually Works

Many small businesses make the mistake of limiting their marketing budget to marketing communications costs such as advertising, public relations, direct mail and promotions. A true marketing plan includes the upfront planning, communications expenditures and ongoing monitoring and tracking of your marketing efforts. Include all three components of a marketing strategy in your budget plan Read more about 7 Steps To Develop a Marketing Plan That Actually Works[…]