Here are some reasons why you might not be making the money you want in your business right now. Deep down, if you know any of these reasons are holding you back, don’t get mad, just commit to shifting your mindset and taking action.
1. You spend more time talking about your business than you do working on your business.
You like telling people, “I own my own business,” but truth be told, you don’t really like the work part. You love the look on people’s faces when you give them your pretty business card that says President/CEO, but you don’t like going out to find clients and customers to purchase your products and services. You’ll network all day and night, yet when it comes to actually making the sale or closing the deal, you shy away from opportunities to bring in money. But if you don’t put in the work, the clients and customers won’t come.
2. You refuse to give up your current lifestyle to make time for your new business venture.
For some reason, you believe that with only 24 hours in a day, you can work your 9 to 5, spend time with your family, party with your girlfriends and watch all your favorite TV shows every week and STILL have time to build a profitable business. This is insane thinking. You can’t expect to get what you’ve never had if you aren’t willing to do what you’ve never done. Commit to a new weekly schedule that supports your business growth instead of holding on to a lifestyle that’s not helping you make money.
3. You only do the bare minimum when it comes to marketing your business.
It’s so ironic how many of us will give our all at work, putting in late nights and overtime to help the company achieve their bottom line. But when it comes to your own business, you refuse to do more than the bare minimum to get your business off the ground. You got the business cards, but you keep putting off setting up your website. You go to networking events, but you won’t follow up with the people you meet. You created a Facebook page, but you won’t post on it more than once a week! This is self-sabotage at its ugliest.
4. You refuse to invest any money in your business.
You can’t keep building your business with a budget of $0 forever. Although free marketing strategies and tools are great, unfortunately they only get you so far. Eventually, you will want and need to invest in a domain name, web hosting plan, logo, business cards, email marketing service, custom-designed website, advertising, part-time assistant, etc. Don’t get overwhelmed thinking you have to have everything in place right now – just make a priority list and purchase at least one thing you need for your business every month. The great news is that when you invest in your business, it becomes easier to ask others to invest in you.
5. You don’t spend your time on income-generating activities.
You allow yourself to get distracted easily. You often find yourself wasting hours on Facebook when you’re supposed to be working on your business. Many people complain about not having enough time to work on their business, yet neglect to fully utilize the free time they do have. Remember that the weekend is nice for relaxing, but it’s also a great time to work on your business! Take a few hours to get your website up and running, email prospective clients, finish your sales page, order new business cards, print off those flyers, etc. You may have limited time, but you can always choose to use the time you DO have to honor your business goals.
The choice is yours. Get Hawov to help your business.